{"product_id":"bio-hojicha-uji-matcha7","title":"Organic Hojicha Uji – Matcha7","description":"\u003cdiv class=\"ccc-mobile-wrapper\"\u003e\n\u003ch2\u003eOrganic Hojicha Uji – Matcha7\u003c\/h2\u003e\n\u003cp\u003eA warm, gently smoky aroma rises the moment hot water meets the fine, brownish powder. Not a grassy green, but a deep brown that recalls roasted nuts and warm caramel from the very first stir. The first sip is round and gentle, with a warmth that suits a quiet moment more than a wide-awake start to the day.\u003c\/p\u003e\n\u003cp\u003eThis Hojicha comes from the same fields in Uji, near Kyoto, where our Matcha grows too. After the first harvest in spring, the tea plants receive a balancing prune, and it's exactly these leaves that are then gently roasted to a medium roast and finely ground. The roasting makes the difference: it turns the green freshness into a warm, round aroma with soft roasted and hazelnut notes, breaking down much of the bitterness still held in the unroasted leaf.\u003c\/p\u003e\n\u003cp\u003eThat's exactly why Hojicha can handle hotter water than its green relative, up to 80 degrees, without turning harsh. The roasted compounds need that warmth to unfold, while water that's too hot quickly draws too much bitterness out of unroasted Matcha. And as with any aroma, smell and taste are barely separable: much of what we perceive as a nutty, gently sweet roasted aroma only forms retronasally, when the aromatic compounds rise to the olfactory epithelium as we swallow.\u003c\/p\u003e\n\u003cp\u003eBecause roasting breaks down much of the stimulating compounds, this Hojicha is naturally low in caffeine – a tea that still has a place in the late afternoon or evening, without disturbing your sleep. Whether whisked up on its own or as a mild latte, there's no right or wrong here, only what tastes good to you. Like any tea, this one never tastes exactly the same twice, because water, mood and how you're feeling on any given day keep changing. That's not a limitation, that's what makes it beautiful.\u003c\/p\u003e\n\u003cdiv style=\"background:#FDF1F1;border:1px solid #F2C4C4;border-radius:12px;padding:18px 22px;margin:1.5em 0;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;letter-spacing:.4px;text-transform:uppercase;color:#BE2C19;background:#FBE9E9;border-radius:980px;display:inline-block;padding:3px 10px;margin-bottom:10px;\"\u003eQuantity Discount\u003c\/div\u003e\n\u003cp style=\"margin:0 0 10px 0;font-weight:700;color:#100F0F;font-size:16px;\"\u003eAutomatically cheaper from 2 bags – no code needed\u003c\/p\u003e\n\u003ctable class=\"ccc-compare-table\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eQuantity (Variant \"1 x 60 g\")\u003c\/th\u003e\n\u003cth\u003eDiscount\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003efrom 2 units\u003c\/td\u003e\n\u003ctd\u003eCHF 2.90\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003efrom 3 units\u003c\/td\u003e\n\u003ctd\u003eCHF 9.80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:13px;color:#3a3733;margin:10px 0 0 0;line-height:1.5;\"\u003eApplies when you buy multiple units of the \"1 x 60 g\" variant (increase the quantity in your cart to 2 or 3). The discount is deducted automatically in the cart.\u003c\/p\u003e\n\u003cp style=\"font-size:13px;color:#3a3733;margin:6px 0 0 0;line-height:1.5;\"\u003eFor comparison – price per kilo: CHF 548.33\/kg for 1 unit, CHF 524.17\/kg from 2 units, CHF 493.89\/kg from 3 units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eAt a Glance\u003c\/h3\u003e\n\u003ctable class=\"ccc-compare-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eUji, Japan\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eRoast level\u003c\/td\u003e\u003ctd\u003eMedium roast, gently roasted\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eHarvest\u003c\/td\u003e\u003ctd\u003eFirst harvest in spring, followed by a balancing prune\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eIngredients\u003c\/td\u003e\u003ctd\u003e100 % Hojicha powder, no additives\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eCharacteristics\u003c\/td\u003e\u003ctd\u003eCertified organic, vegan, gluten-free, lactose-free\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eCaffeine\u003c\/td\u003e\u003ctd\u003eNaturally low in caffeine\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003ePackage size\u003c\/td\u003e\u003ctd\u003e60 g, approx. 30 servings, available as 1, 2, or 3 bags\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eWater temperature\u003c\/td\u003e\u003ctd\u003eUp to 80 °C\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ch3\u003eHow to Prepare It\u003c\/h3\u003e\n\u003cp\u003eFor one serving, add one to two level spoonfuls of Hojicha powder, roughly two grams, to a bowl or cup. Using a little water at up to 80 degrees, first stir the powder smooth so no clumps remain, then whisk it with a bamboo whisk or a milk frother until a fine texture forms. On its own, the Hojicha shows its full roasted warmth; with frothed milk, dairy or plant-based, it becomes softer and rounder – in our view, oat milk pairs especially well with the roasted notes.\u003c\/p\u003e\n\u003ch3\u003eWho This Hojicha Is For\u003c\/h3\u003e\n\u003cp\u003eFor anyone looking for a quiet moment that won't keep you wired – in the late afternoon, after a meal, or as a gentle close to the day. For anyone who wants to discover what roasted aromas feel like beyond coffee, without giving up the ritual of whisking. And for anyone who loves Matcha but occasionally wants a lower-caffeine, warmer variation on it. Our take here is just one of many – in the end, your own taste decides.\u003c\/p\u003e\n\u003ch3\u003eThe Right Tools\u003c\/h3\u003e\n\u003cp\u003eHojicha, too, unfolds most beautifully with the right accessories. You'll find bamboo whisks, bowls, and complete sets, from an affordable set to elaborate ceramics, in our \u003ca href=\"\/en\/collections\/tee-zubehor-zur-zubereitung\"\u003eTea Accessories Collection\u003c\/a\u003e. To make sure the water reliably hits the right temperature, it's worth a look at the kettles in our \u003ca href=\"\/en\/collections\/varia\"\u003eVaria Collection\u003c\/a\u003e, from the Varia AURA Standard to the AURA FLUX with precise, degree-accurate temperature control. And for an especially creamy texture with milk, a milk frother from our \u003ca href=\"\/en\/collections\/subminimal\"\u003eSubminimal Collection\u003c\/a\u003e helps.\u003c\/p\u003e\n\u003cdiv class=\"ccc-faq\"\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eWhat water temperature works best for Hojicha?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eUp to 80 degrees. Because roasting has already broken down much of the bitterness, Hojicha can handle hotter water than unroasted Matcha without turning harsh.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow much Hojicha do I use per serving?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eAbout one to two level spoonfuls, roughly two grams, per serving. A 60-gram bag gives you around 30 servings this way.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDoes Hojicha still contain caffeine?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eYes, but noticeably less than green tea or Matcha. Roasting breaks down much of the stimulating compounds, which makes Hojicha a gentler choice later in the day too.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDoes this Hojicha work for a latte too?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eYes. Whisk the powder smooth with a little water, then top up with warm, frothed milk, dairy or plant-based. The roasted notes stay well present.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhat's the best way to store Hojicha?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eCool, dark, and well sealed, away from air and moisture. That's how the roasted aromas stay fresh the longest.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCan I see the Hojicha in person before buying?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eYes, you're welcome anytime in our showrooms in \u003ca href=\"\/en\/pages\/bern-filiale\"\u003eBern\u003c\/a\u003e and \u003ca href=\"\/en\/pages\/zurich-oerlikon\"\u003eZurich\u003c\/a\u003e. Delivery takes 2 to 4 business days, throughout Switzerland and to Liechtenstein. If you have any questions, reach us during business hours or by email at \u003ca href=\"mailto:office@coffeecoachingclub.pro\"\u003eoffice@coffeecoachingclub.pro\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccc-roastery-tip\"\u003e\n\u003cp\u003eAs a coffee roastery, we like to think in roast levels, and it's no coincidence that Hojicha's warm, nutty notes remind us of well-roasted coffee. If you're looking for that same roasted warmth in your cup of coffee, our dense, full-bodied roasts like \u003ca href=\"\/en\/products\/cozy-chocolate-natural-brasilien-kaffeebohnen\"\u003eCozy Chocolate\u003c\/a\u003e or \u003ca href=\"\/en\/products\/nutty-delight-kaffee-blend-brasilien-indien\"\u003eNutty Delight\u003c\/a\u003e could suit you well. That's our recommendation, one of many.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What water temperature works best for Hojicha?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Up to 80 degrees. Because roasting has already broken down much of the bitterness, Hojicha can handle hotter water than unroasted Matcha without turning harsh.\"}},{\"@type\":\"Question\",\"name\":\"How much Hojicha do I use per serving?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"About one to two level spoonfuls, roughly two grams, per serving. A 60-gram bag gives you around 30 servings this way.\"}},{\"@type\":\"Question\",\"name\":\"Does Hojicha still contain caffeine?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, but noticeably less than green tea or Matcha. Roasting breaks down much of the stimulating compounds.\"}},{\"@type\":\"Question\",\"name\":\"Does this Hojicha work for a latte too?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Whisk the powder smooth with a little water, then top up with warm, frothed milk, dairy or plant-based.\"}}]}\u003c\/script\u003e","brand":"Matcha7","offers":[{"title":"1 x 60 g","offer_id":56060026519937,"sku":null,"price":32.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/2265\/2931\/files\/webflow_portrait_matcha_latest_1.png?v=1786111050","url":"https:\/\/coffeecoachingclub.pro\/en\/products\/bio-hojicha-uji-matcha7","provider":"Coffee Coaching Club GmbH","version":"1.0","type":"link"}